iPhone SE, iPhone 6s, iPhone 6s Plus, and iPhone X Discontinued by Apple in the US
Read in:हिंदी
HIGHLIGHTS
- iPhone 7 price has been reduced to $449
- iPhone 8 is now priced starting at $599
- Among the new iPhones, the iPhone XR is the cheapest starting at $799
Apple launched the iPhone XR, iPhone XS, and iPhone XS Max at its event in Cupertino, alongside the Apple Watch Series 4. However, what's interesting is that it has stopped selling the iPhone SE, iPhone 6s, iPhone 6s Plus, and the iPhone X in the US. The three devices are not listed on the Apple Store anymore, and have been discontinued. While the iPhone SE and iPhone 6s family's discontinuations are understandable, given their age, the iPhone X discontinuation is possibly due to the three new models with almost the same design and price range, making last year's anniversary device redundant. In India, only the iPhone SE has been discontinued for now, while the iPhone 6s and iPhone 6s Plus are available at lower prices, as is the iPhone X.
Every year, after its annual iPhone event, Apple discontinues old generation phones, and drops the prices of last-gen phones. It dropped the prices of the iPhone 7, and iPhone 8series, but has decided to discontinue the iPhone X altogether. The iPhone X may not have sold in volume, but it did reportedly generate a considerable amount of revenue for Apple, given its high ASP. Of course, the iPhone X discontinuation doesn't come entirely as a surprise, with several analysts predicting this turn of events as far back as January this year, citing supply chain issues.
In the US, the new iPhone XS has the same starting price as the iPhone X at launch. Customers would opt for the latest device with all the internal upgrades, and reducing the price of the iPhone X would hit Apple's profit margins as well, as the component prices likely may not have dropped that much. Therefore, it makes a lot of sense for Apple to stop selling the iPhone X altogether.
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